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In this article, we will discuss the best time for you to buy an OLED TV. Throughout the article, you will learn about different brands such as Samsung, LG, Sony, and more, that offer OLED TVs. We will also explore the factors you should consider before making a purchase, such as pricing trends, new product releases, and holiday sales. By the end of the article, you will have a better understanding of when the ideal time is for you to buy an OLED TV.

When To Buy OLED TV?

What is an OLED TV?

An OLED TV, or Organic Light Emitting Diode TV, is a type of television that incorporates organic compounds which emit light when an electric current is applied. It is considered the pinnacle of television technology, offering superior picture quality and a host of other benefits compared to LED and LCD TVs.

Definition of OLED

OLED stands for Organic Light Emitting Diode. Unlike traditional LED and LCD TVs that rely on backlighting to illuminate the screen, OLED TVs have self-emissive pixels that individually emit light. Each pixel in an OLED display is composed of organic compounds, which glow when an electric current is applied. This unique design allows for exceptional contrast, vibrant colors, and incredible picture clarity.

How OLED TVs work

OLED TVs work by utilizing organic compounds that emit light when an electric current is passed through them. The organic compounds are sandwiched between two conductive layers, and when current flows through these layers, the organic compounds emit light. Unlike traditional LCD panels, which rely on a backlight to illuminate the screen, OLED panels emit light directly from each pixel, resulting in deep blacks and vibrant colors.

Advantages of OLED TVs

OLED TVs offer several advantages over LED and LCD TVs:

  1. Superior Picture Quality: OLED TVs provide extraordinary picture quality with excellent contrast, vibrant colors, and true blacks due to their self-emissive pixels.

  2. Infinite Contrast Ratio: Since OLED pixels emit their own light, each pixel can be turned off completely, resulting in infinite contrast between bright and dark areas of the screen.

  3. Wide Viewing Angles: OLED TVs offer wide viewing angles, allowing viewers to enjoy consistent picture quality from various positions in the room.

  4. Fast Response Times: The individual pixel control in OLED panels enables fast response times, eliminating motion blur and ghosting during fast-paced scenes.

  5. Vibrant Colors and True Blacks: OLED technology can produce a wider color gamut, enabling more accurate and vibrant colors. Additionally, the ability to turn pixels off completely results in true blacks, achieving a level of contrast that other display technologies cannot match.

  6. Slim and Stylish Design: OLED TVs are known for their sleek and slim designs, as the absence of a bulky backlighting system allows for thinner panels that can be mounted flush against the wall.

Understanding OLED Technology

To fully understand when to buy an OLED TV, it’s essential to compare it with other technologies, such as LED and LCD TVs, and highlight the key features of OLED TVs. Let’s dive deeper into OLED technology and clarify any misconceptions about it.

Comparison to LED and LCD TVs

Compared to LED and LCD TVs, OLED technology offers many advantages. While LED and LCD TVs rely on backlighting, which can result in a limited contrast ratio and blooming effects, OLED TVs excel in contrast and produce true blacks. Additionally, LED and LCD TVs often suffer from limited viewing angles, whereas OLED displays maintain consistent picture quality from almost any angle. Furthermore, OLED panels have a faster response time, making them ideal for gaming and watching action-packed movies.

Key features of OLED TVs

OLED TVs come with several key features that make them stand out from other display technologies:

  1. Self-emissive pixels: Each pixel in an OLED TV emits its own light, allowing for precise control of brightness and color accuracy.

  2. Deep blacks and infinite contrast: OLED TVs can turn off individual pixels completely, resulting in true blacks and an unlimited contrast ratio.

  3. Wide color gamut: OLED technology can reproduce a wide range of colors accurately, providing more vibrant and lifelike images.

  4. Wide viewing angles: OLED TVs maintain consistent picture quality, even when viewed from off-center angles, ensuring everyone in the room can enjoy the same stunning visuals.

  5. Fast response times: OLED panels have rapid response times, reducing motion blur and ghosting for a smoother viewing experience, particularly during fast-paced action scenes.

Difference between OLED and QLED

While OLED technology offers superior picture quality, it’s important to understand the difference between OLED and QLED. QLED, which stands for Quantum Dot LED, is a display technology primarily used by Samsung. Unlike OLED panels, QLED TVs utilize a backlight and quantum dots to enhance color accuracy and brightness. While QLED TVs can deliver impressive brightness and display a wide color gamut, they cannot match the deep blacks and infinite contrast ratio that OLED TVs offer.

Common misconceptions about OLED

Despite the numerous benefits and advancements in OLED technology, there are still some common misconceptions that can influence the decision to buy an OLED TV. It’s important to address these misconceptions and separate fact from fiction.

  1. Burn-in: One common misconception is that OLED panels are prone to burn-in, where static images can leave a residual imprint on the screen. While burn-in was more of a concern in early OLED models, recent advancements in technology, such as pixel shifting and compensation algorithms, have greatly minimized the risk.

  2. Limited lifespan: Another misconception is that OLED panels have a limited lifespan compared to other display technologies. While it is true that OLED panels can slowly degrade over time, resulting in a decrease in brightness and color accuracy, the lifespan is usually more than sufficient for typical usage. The average lifespan of an OLED TV is estimated to be around 100,000 hours, which equates to several years of continuous viewing.

  3. Uneven pixel wear: Some people believe that OLED panels are prone to pixel wear, resulting in visible inconsistencies in brightness across the screen. In reality, pixel wear can happen, but it is a rare occurrence and is typically well within acceptable limits.

When To Buy OLED TV?

Factors to Consider Before Buying

Before purchasing an OLED TV, several factors should be taken into consideration to ensure that you make an informed decision. These factors include budget considerations, TV size and viewing distance, room lighting, and your gaming and movie preferences.

Budget considerations

Budget is an important factor when deciding to buy an OLED TV. OLED TVs tend to be more expensive compared to LED and LCD models. However, the prices of OLED TVs have been gradually decreasing over the years as the technology becomes more widespread. If budget is a concern, it might be worth considering waiting for holiday sales, discounts, or special promotions to make the purchase more affordable.

TV size and viewing distance

When choosing an OLED TV, it’s crucial to consider the size of the TV and the distance from which you will be viewing it. The ideal TV size depends on the viewing distance, as a larger TV may be overwhelming if you sit too close, while a smaller TV may not provide an immersive experience if you sit too far away. Many experts recommend a viewing distance that is around 1.5 to 2 times the TV’s diagonal screen size for an optimal viewing experience.

Room lighting

The lighting conditions in your viewing room also play a significant role in the overall TV experience. OLED TVs perform exceptionally well in darker environments, as the self-emissive pixels can accurately reproduce deep blacks and vibrant colors without being affected by external light sources. If you plan to watch TV in a brightly lit room, you may want to consider adjusting the lighting or investing in blackout curtains to fully appreciate the capabilities of an OLED TV.

Gaming and movie preferences

If you are a gamer or a movie enthusiast, an OLED TV can provide an exceptional experience. The fast response times of OLED panels make them ideal for gaming, as they minimize motion blur and ghosting. The infinite contrast ratio and vibrant colors also enhance the visual experience while watching movies. Additionally, many OLED TVs support advanced gaming features such as variable refresh rates and Auto Low Latency Mode (ALLM) to further enhance your gaming experience.

Benefits of Owning an OLED TV

Owning an OLED TV comes with numerous benefits that make it a compelling choice for any home entertainment setup. Let’s explore some of these benefits in detail.

Superior picture quality

One of the most significant advantages of OLED TVs is their superior picture quality. The self-emissive pixels in OLED panels enable perfect black levels and infinite contrast ratios, resulting in unparalleled image depth and detail. The exceptional color accuracy and wide, vibrant color gamut further enhance the overall visual experience, providing lifelike images that bring movies and TV shows to life.

Infinite contrast ratio

The ability of OLED pixels to turn off individually allows for an infinite contrast ratio, where the difference between the darkest blacks and the brightest whites is virtually indistinguishable. This contrast capability creates a tremendous sense of depth and realism, making the images on the screen appear more three-dimensional and immersive.

Wide viewing angles

Unlike some other display technologies, OLED panels maintain consistent picture quality from various viewing angles. This means that whether you’re sitting directly in front of the TV or off to the side, you’ll still be able to enjoy the same stunning visuals without any color or contrast distortion. This is particularly useful in larger rooms or when watching with a group of people, ensuring everyone can have an optimal viewing experience.

Fast response times

OLED panels have incredibly fast response times, which is essential for smooth and blur-free motion during fast-paced action scenes or when gaming. The individual pixel control allows for precise and instant changes in brightness, resulting in a seamless viewing experience without motion blur or ghosting. This fast response time ensures that you won’t miss a single detail, whether you’re watching a thrilling sports event or playing the latest video game.

Vibrant colors and true blacks

Thanks to the wide color gamut and accurate color reproduction of OLED technology, OLED TVs can display incredibly vibrant and lifelike colors. From the brightest reds to the deepest blues, OLED panels can reproduce a wide range of colors with a high level of accuracy, resulting in stunning visuals that are true to life. Additionally, the ability to turn pixels off completely enables true blacks, enhancing the overall contrast and richness of the image.

Slim and stylish design

OLED TVs are celebrated not only for their exceptional picture quality but also for their sleek and slim designs. Unlike LED and LCD TVs, which require a backlighting system and additional layers, OLED panels are significantly thinner and can be mounted flush against the wall, allowing for a more streamlined and aesthetically pleasing appearance. Whether you choose to mount the TV or place it on a stand, an OLED TV can effortlessly blend into any living space, complementing the overall decor.

When To Buy OLED TV?

Drawbacks of OLED TVs

While OLED TVs offer a plethora of benefits, it’s important to consider the potential drawbacks before making a purchase. These drawbacks include price compared to other technologies, the risk of burn-in, the limited lifespan of OLED panels, and uneven pixel wear.

Price compared to other technologies

The main drawback of OLED TVs is their price compared to other display technologies. OLED panels are more expensive to manufacture, which is reflected in the pricing of OLED TVs. However, as mentioned earlier, prices have been gradually decreasing as the technology becomes more widespread, making OLED TVs more accessible to a wider audience. If budget is a concern, it may be worth considering alternative options or waiting for promotional deals and discounts.

Risk of burn-in

Although significant advancements have been made to reduce the risk of burn-in, it is still a potential concern for OLED TVs. Burn-in occurs when static images are displayed for an extended period, leading to the persistence of those images on the screen. To mitigate the risk of burn-in, it is recommended to avoid prolonged display of static images, such as news tickers or video game HUDs. Additionally, many OLED TVs have built-in features like pixel shifting and screen savers that help minimize the risk of burn-in.

Limited lifespan of OLED panels

As with any display technology, OLED panels have a limited lifespan. Over time, OLED panels can slowly degrade, resulting in a decrease in brightness and color accuracy. However, the average lifespan of an OLED TV is estimated to be around 100,000 hours, which equates to several years of continuous usage. While this lifespan is usually more than sufficient for most users, it’s worth considering if you plan on using the TV for prolonged periods.

Uneven pixel wear

Some OLED TVs may experience uneven pixel wear, resulting in visible inconsistencies in brightness across the screen. Although the chance of encountering this issue is relatively low, it is worth noting that OLED technology is not immune to such irregularities. Pixel wear is a rare occurrence, and most users never encounter this issue during the lifespan of their OLED TVs. Nevertheless, it’s important to be aware of the potential for uneven pixel wear and consider it alongside other factors when making a purchase decision.

Best Times to Buy OLED TVs

Now that you understand the benefits and drawbacks of OLED TVs, it’s crucial to know when the best times to buy them are. By timing your purchase correctly, you can take advantage of new model releases, holiday and seasonal sales, special promotions and discounts, or clearance sales to get the best value for your money.

New model releases

Major TV manufacturers typically release new models each year, showcasing the latest advancements in technology and design. When a new model is released, retailers often offer discounts on the previous year’s models to make room for the new inventory. If owning the latest model is not a priority, buying the previous year’s model during these sales can save you a significant amount of money without sacrificing much in terms of features and performance.

Holiday and seasonal sales

Holiday and seasonal sales are another excellent opportunity to purchase an OLED TV at a discounted price. Retailers often offer special discounts and promotions during major holidays, such as Christmas, Thanksgiving, and Black Friday. Keep an eye out for these sales events, as they can provide substantial savings on OLED TVs. Additionally, seasonal events like Super Bowl sales or summer promotions can also bring about attractive deals.

Black Friday and Cyber Monday deals

Black Friday and Cyber Monday are two of the biggest shopping days worldwide, where retailers offer massive discounts on various products, including OLED TVs. These days traditionally mark the beginning of the holiday shopping season, and retailers compete to offer the best deals and discounts. Shopping during this period can result in substantial savings on OLED TVs, but be prepared for increased demand and potential crowds.

Special promotions and discounts

In addition to holiday sales, retailers often run special promotions and limited-time discounts on OLED TVs throughout the year. These promotions can include bundle deals with sound systems or gaming consoles, cashback offers, or extended warranty coverage. Keep an eye out for these deals and compare prices from different retailers to ensure you’re getting the best value for your money.

Clearance sales

Clearance sales provide an opportunity to purchase a high-quality OLED TV at significantly reduced prices. Retailers typically hold clearance sales to clear out older inventory, discontinued models, or open-box items. While the selection may be limited, clearance sales can offer substantial savings on OLED TVs. It’s important to thoroughly inspect clearance items for any defects and check the warranty coverage before making a purchase.

When To Buy OLED TV?

Researching and Comparing OLED TV Brands

When looking to buy an OLED TV, it’s essential to research and compare different brands to ensure you choose the one that best suits your needs and preferences. Let’s explore some of the top OLED TV brands and their offerings.


Samsung is a leading brand in the TV industry and offers a range of OLED TVs under its QLED lineup. QLED TVs utilize quantum dot technology to enhance color accuracy and brightness. While not authentic OLED TVs, Samsung’s QLED models are often considered a worthy alternative due to their impressive picture quality and unique features, such as Ambient Mode and Quantum Processor.


LG is widely recognized as a pioneer in OLED technology and offers a comprehensive lineup of OLED TVs. LG OLED TVs are known for their exceptional picture quality, wide viewing angles, and sleek designs. They are often considered the benchmark for OLED technology and are highly recommended for those seeking the best OLED TV experience.


Sony is another prominent brand that offers OLED TVs known for their premium picture quality and advanced features. Sony’s OLED TVs combine the power of its proprietary X1 Ultimate processor with OLED technology to deliver stunning visuals with vibrant colors and impressive contrast. Additionally, Sony’s TVs often come equipped with features like Dolby Vision, IMAX Enhanced, and Acoustic Surface Audio, making them a great choice for home theater enthusiasts.


Panasonic offers OLED TVs with excellent picture quality and a focus on cinematic experiences. Their OLED TVs feature professional-grade processing, color accuracy, and exceptional calibration controls, making them a top choice for movie lovers and professionals. Panasonic OLED TVs are often praised for their ability to reproduce accurate colors and deliver outstanding image quality.


Vizio is a brand known for offering high-quality products at competitive prices. While not as widely recognized for OLED TVs compared to other brands, Vizio has recently entered the OLED market, providing consumers with a more affordable option. Vizio’s OLED TVs offer excellent value for money, boasting impressive picture quality and a sleek design.


TCL has developed a reputation for producing affordable TVs with impressive performance, and their entry into the OLED market reinforces this trend. TCL’s OLED TVs combine their advanced display technologies with competitive pricing, making them an attractive option for budget-conscious consumers who still desire the benefits of OLED technology.


Hisense is a brand that focuses on delivering quality home entertainment solutions at affordable prices. Their OLED TVs offer excellent picture quality and vibrant colors, making them a reliable choice for consumers looking to enjoy the benefits of OLED technology without breaking the bank.

Other brand options

In addition to the well-known brands mentioned above, there are also other brands that offer OLED TVs. These include Philips, Sharp, Toshiba, Hitachi, JVC, Insignia, Skyworth, Haier, Sceptre, Element, Westinghouse, Sansui, Polaroid, and more. While these brands may have varying levels of brand recognition and market presence, some of them can provide decent OLED TV options for those looking for alternatives.

Reading Reviews and Expert Opinions

To facilitate your decision-making process and gain insights from industry experts and fellow consumers, it is essential to consult reliable sources for OLED TV reviews. Leveraging both professional reviewers and customer testimonials can provide a well-rounded perspective on the performance, reliability, and overall satisfaction of different OLED TV models.

Reliable sources for TV reviews

Several trusted sources specialize in reviewing and analyzing the performance of TVs, including OLED models. Online publications such as CNET, TechRadar, Rtings, and Digital Trends often publish in-depth reviews, comparing various OLED TV models and highlighting their strengths and weaknesses. These reviews typically evaluate aspects such as picture quality, gaming performance, smart TV features, and user experience.

Professional reviewers

Professional reviewers are experts in the field of technology and often have access to multiple OLED TV models for testing and comparison. They provide detailed analyses, taking into account factors like color accuracy, black levels, viewing angles, motion handling, and overall user experience. Their insights can provide valuable guidance when considering specific models and brands.

Customer testimonials and ratings

Customer testimonials and ratings can offer a different perspective on the performance and reliability of OLED TVs. Platforms like Amazon, Best Buy, and major electronics retailers often provide customer reviews and ratings based on personal experiences with the products. While individual opinions can vary, reading a range of reviews can give you a general idea of common customer experiences and identify any recurring issues or positive aspects.

Online forums and communities

Engaging with online forums and communities dedicated to home theater enthusiasts and TV technology can provide valuable insights. Active participation in these communities allows you to ask specific questions, seek recommendations, and receive firsthand experiences from other users who may have already purchased and used OLED TVs. These forums can be a valuable resource for gathering real-world feedback and opinions.

When To Buy OLED TV?

Making the Final Decision

After conducting thorough research, comparing features and prices, and considering expert opinions and customer feedback, it is time to make the final decision on when to buy an OLED TV. Several factors should be taken into account to ensure that the chosen OLED TV aligns with your personal preferences, requirements, and budget.

Considering personal preferences

Individual preferences play a crucial role in deciding which OLED TV is right for you. Consider factors such as desired screen size, room lighting conditions, audio capabilities, and any specific features or technologies you prioritize. It is important to find a balance between performance, features, and personal preferences to ensure a satisfactory viewing experience.

Weighing pros and cons

Reviewing the pros and cons of OLED TVs, as well as comparing them with alternative technologies, helps in making an informed decision. Consider the superior picture quality, wide viewing angles, fast response times, vibrant colors, and slim design as the primary advantages of OLED technology. Balance these benefits against factors like price compared to other technologies, the risk of burn-in, limited lifespan, and potential uneven pixel wear.

Comparing prices and deals

To make the most cost-effective purchase decision, compare prices and deals across various retailers. Check for any ongoing promotions, special discounts, or bundle packages that may be available. Additionally, consider the long-term value of the OLED TV, as it is an investment that should provide years of enjoyment.

Checking return and warranty policies

Before finalizing the purchase, review the return and warranty policies of the retailer and the manufacturer. Understand the terms and conditions, including any applicable fees, timeframes for returns or exchanges, and coverage of the warranty period. Ensuring favorable return and warranty policies can provide peace of mind and protection in case of any unforeseen issues.


In conclusion, deciding when to buy an OLED TV requires careful consideration of various factors, including budget, personal preferences, room conditions, and available deals. OLED technology offers superior picture quality, infinite contrast ratios, wide viewing angles, fast response times, vibrant colors, and a slim and stylish design. However, it is important to weigh these advantages against price comparisons, potential risks such as burn-in, limited lifespan, and uneven pixel wear.

By conducting thorough research, reading reviews and expert opinions, and comparing different OLED TV brands, you can make an informed decision that best suits your needs and preferences. Remember to consider the best times to buy OLED TVs, such as new model releases, holiday and seasonal sales, special promotions, and clearance sales. With the right timing and careful consideration of all factors, you can enjoy the exceptional benefits of an OLED TV in your home entertainment setup.